Serious Creativity: How to be creative under pressure and turn ideas into action - Tapa blanda

De Bono, Edward

 
9780091939700: Serious Creativity: How to be creative under pressure and turn ideas into action
Tapa blanda
ISBN 10: 0091939704 ISBN 13: 9780091939700
Editorial: Vermilion, 2015

Sinopsis

If you want to be the best, focus on your most valuable asset: the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com

De la contraportada

If you want to be the best, focus on your most valuable asset: the power of your creative mindAs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field.

De la solapa interior

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.

Learn how to: be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Vermilion
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0091939704
ISBN 13 
9780091939700
Encuadernación
Tapa blanda
Número de páginas
480
Contacto del fabricante
no disponible
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Penguin Random House Ireland Limited
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