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Competive Retail Marketing (McGraw-Hill Marketing for Professionals) - Tapa dura

Collins, Andrew

 
9780077075675: Competive Retail Marketing (McGraw-Hill Marketing for Professionals)

Sinopsis

Marketing directors, marketing managers, and marketing practitioners.

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Reseña del editor

Marketing directors, marketing managers, and marketing practitioners.

Reseña del editor

A guide to the role of marketing strategy in retailing. The book highlights the need for customer and market orientation. In particular, the author reviews the impact which difficult strategies have on the way a retail business is managed, from purchasing through to store location and sales.

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