Sinopsis
Modern Competitive Strategy, 2e, by Gordon Walker, provides concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
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Acerca del autor
Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.
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Modern Competitive Strategy with Online Access Card
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McGraw-Hill/Irwin, 2006
ISBN 10: 0073279331
ISBN 13: 9780073279336
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Librería: BookHolders, Towson, MD, Estados Unidos de America
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Condición: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Seconde ] Publisher: McGraw-Hill/Irwin Pub Date: 5/18/2006 Binding: Paperback Pages: 346 Seconde edition. Nº de ref. del artículo: 6787823
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Modern Competitive Strategy
Librería: a2zbooks, Burgin, KY, Estados Unidos de America
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Softcover. Condición: Good. Second Edition. Curl and creasing to cover, highlighting to text. Binding is solid. 346 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073279331. ISBN/EAN: 9780073279336. Pictures of this item not already displayed here available upon request. Inventory No: 1561031569. Nº de ref. del artículo: 1561031569
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