Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI (Business Books)

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9780071458979: Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI (Business Books)

Book by Carroll Brian

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Reseña del editor:

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.

You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:

  • Align sales and marketing efforts to optimize the number of leads
  • Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more
  • Create value for the prospective customer throughout the buying process
  • Manage a large group of leads without feeling overwhelmed
  • Identify and prioritize your best prospects
  • Increase the percentage of leads who become profitable customers
  • Avoid lulls in the sales cycle

With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

Contraportada:

KEEP LEADS FLOWING THROUGH YOUR SALES PIPELINE!

“Leads are the lifeblood of selling. This book is the lifeblood of lead generation.”-Jeffrey J. Fox, bestselling author of Secrets of Great Rainmakers

“If you can't generate a solid flow of good leads, your sales force-and your company-will fail. In this book you'll find practical and useful tools for building your sales and marketing efforts into a powerful system to generate high-quality leads.”-Neil Rackham, author of SPIN Selling

“Read this book and take the complexities out of your lead gen activities!”-Anthony Parinello, author, .Getting to VITO, the Very Important Top Officer

“Carroll provides many ideas and lists to help companies improve, manage, and measure their lead generation performance. He does an excellent job of describing the use of the major contact tools for lead generation and nurturing.”-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management/Northwestern University

Master the Three Key Elements to Generating Leads

  • Closed-loop feedback-Produces information from the sales force that can be converted to actionable tactics
  • An integrated database-Crucial for an accurate picture of return on marketing investment
  • Open dialogue-Good lead generation identifies, initiates, and nurtures relationships with the right people

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Carroll, Brian
Editorial: McGraw-Hill (2006)
ISBN 10: 0071458972 ISBN 13: 9780071458979
Nuevos Tapa dura Cantidad: 1
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Poverty Hill Books
(La Grange, IL, Estados Unidos de America)
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Descripción McGraw-Hill, 2006. Hardcover. Estado de conservación: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 9028644

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Brian Carroll
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97800714589791.0

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Brian Carroll
Editorial: McGraw-Hill Education - Europe, United States (2006)
ISBN 10: 0071458972 ISBN 13: 9780071458979
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Descripción McGraw-Hill Education - Europe, United States, 2006. Hardback. Estado de conservación: New. 231 x 152 mm. Language: English . Brand New Book. Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You ll start by defining your ideal leads and targeting your ideal customer. Then, you ll construct your lead generation plan, a crucial step to staying ahead of your competition long-term.To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you ll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources. Nº de ref. de la librería AA39780071458979

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5.

Brian Carroll
Editorial: McGraw-Hill Education - Europe, United States (2006)
ISBN 10: 0071458972 ISBN 13: 9780071458979
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2006. Hardback. Estado de conservación: New. 231 x 152 mm. Language: English . Brand New Book. Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You ll start by defining your ideal leads and targeting your ideal customer. Then, you ll construct your lead generation plan, a crucial step to staying ahead of your competition long-term.To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you ll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources. Nº de ref. de la librería AA39780071458979

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Carroll, Brian
ISBN 10: 0071458972 ISBN 13: 9780071458979
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Descripción 2006. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780071458979

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Carroll, Brian
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Descripción Hardcover. Estado de conservación: New. Nº de ref. de la librería 1076055

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Brian Carroll
Editorial: McGraw-Hill (2006)
ISBN 10: 0071458972 ISBN 13: 9780071458979
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Ergodebooks
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Descripción McGraw-Hill, 2006. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0071458972

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Carroll, Brian
Editorial: McGraw-Hill Education (2006)
ISBN 10: 0071458972 ISBN 13: 9780071458979
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Descripción McGraw-Hill Education, 2006. Hardcover. Estado de conservación: New. Nº de ref. de la librería 0071458972

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Descripción Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ING-00003703

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