Managing Services: People and Technology (The McGraw-Hill/Irwin Series, Operations and Decision Sciences) - Tapa dura

Davis, Mark; Heineke, Janelle

 
9780071194778: Managing Services: People and Technology (The McGraw-Hill/Irwin Series, Operations and Decision Sciences)

Sinopsis

Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist. This is important, especially considering most students taking this course aspire to and are preparing for managerial positions.

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Reseña del editor

Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist. This is important, especially considering most students taking this course aspire to and are preparing for managerial positions.

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