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Sinopsis
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practismes and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.
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Reseña del editor
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practismes and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.
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Sales Management
Publicado por
McGraw-Hill Education (ISE Editions), 1994
ISBN 10: 0071134026
ISBN 13: 9780071134026
Antiguo o usado
Tapa blanda
Librería: Hamelyn, Madrid, M, España
Calificación del vendedor: 4 de 5 estrellas
Condición: Bueno. : Este libro, 'Sales Management: Concepts, Practices, and Cases', es una guía exhaustiva sobre la gestión de ventas. Escrito por Eugene M. Johnson, David L. Kurtz y Eberhard Eugen Scheuing, esta segunda edición, publicada en 1994 por McGraw-Hill, ofrece una visión realista de la función de gestión de ventas en un entorno en constante cambio. Incluye ejemplos de prácticas actuales y estudios de casos diseñados para proporcionar diversas oportunidades de aprendizaje, con un enfoque en la venta profesional, la ética y la diversidad en la fuerza de ventas. EAN: 9780071134026 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Sales Management Autor: Eugene M. Johnson| David L. Kurtz| Eberhard Scheuing Editorial: McGraw Hill / Asia Idioma: en Páginas: 704. Nº de ref. del artículo: Happ-2025-06-23-b0fa9ab1
Cantidad disponible: 1 disponibles
Imagen de archivo
Sales Management: Concepts, Practices and Cases (McGraw-Hill International Editions: Marketing & Advertising Series)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780071134026
Cantidad disponible: 1 disponibles
Edición internacional
Sales Management: Concepts, Practices and Cases (McGraw-Hill International Editions: Marketing & Advertising Series)
Edición internacionalLibrería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Sales Management: Concepts, Practices and Cases (McGraw-Hill International Editions: Marketing & Advertising Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780071134026
Cantidad disponible: 1 disponibles