Sinopsis
The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales effort, and directing the sales force. Second revised edition.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales effort, and directing the sales force. Second revised edition.
"Sobre este título" puede pertenecer a otra edición de este libro.
