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Sinopsis
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
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This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
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Marketing Management: Strategies and Programs
Publicado por
McGraw-Hill, 1991
ISBN 10: 0070489424
ISBN 13: 9780070489424
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780070489424. Nº de ref. del artículo: 9820546
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Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Publicado por
McGraw-Hill Companies, 1991
ISBN 10: 0070489424
ISBN 13: 9780070489424
Antiguo o usado
Tapa blanda
Librería: Red's Corner LLC, Tucker, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: LikeNew. All orders ship by next business day! This is a used book. Grade 4 out of 5 points. Book may have wear due to handling. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. We are a small company and very thankful for your business! Nº de ref. del artículo: 4CNZEC0003NS
Cantidad disponible: 1 disponibles
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Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Publicado por
McGraw-Hill Companies, 1991
ISBN 10: 0070489424
ISBN 13: 9780070489424
Antiguo o usado
paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_425523731
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Publicado por
McGraw-Hill Companies, 1991
ISBN 10: 0070489424
ISBN 13: 9780070489424
Antiguo o usado
paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_392033189
Cantidad disponible: 1 disponibles