Marketing Management: Strategies and Programs

5 valoración promedio
( 1 valoraciones por Goodreads )
 
9780071142557: Marketing Management: Strategies and Programs

Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.

"Sinopsis" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
A Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Joseph P Guilitinan; Gordon W. Paul; Thomas J. Madden
Editorial: McGraw-Hill Publishing Co. (1997)
ISBN 10: 007114255X ISBN 13: 9780071142557
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill Publishing Co., 1997. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 007114255X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 52,41
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío