Sinopsis
Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.
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Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.
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Marketing Management - Strategies And Programs
Publicado por
McGraw-Hill Book Co., 1997
ISBN 10: 007114255X
ISBN 13: 9780071142557
Antiguo o usado
Tapa dura
Librería: Book Haven, Wellington, WLG, Nueva Zelanda
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Good. Sixth Edition Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects. No DJ; heavy. 463 pages. Nº de ref. del artículo: 1539216
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Marketing Management: Strategies and Programs
Publicado por
McGraw-Hill Book Co Ltd, 1997
ISBN 10: 007114255X
ISBN 13: 9780071142557
Nuevo
Tapa blanda
Librería: Basi6 International, Irving, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEOCT25-284466
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EUR 49,12
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A Estados Unidos de America
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Imagen de archivo
Marketing Management: Strategies and Programs
Publicado por
McGraw-Hill, 1997
ISBN 10: 007114255X
ISBN 13: 9780071142557
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071142557. Nº de ref. del artículo: 9533411
Comprar usado
EUR 47,13
Gastos de envío:
EUR 14,76
De Reino Unido a Estados Unidos de America
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Imagen de archivo
Marketing Management: Strategies and Programs
Publicado por
McGraw-Hill, 1997
ISBN 10: 007114255X
ISBN 13: 9780071142557
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071142557. Nº de ref. del artículo: 9533410
Comprar usado
EUR 47,13
Gastos de envío:
EUR 14,76
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles