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Sinopsis
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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Acerca del autor
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins Publishers Limited, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 15116572-6
Cantidad disponible: 1 disponibles
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Publicado por
HarperCollins Publishers, United Kingdom, London, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001397836
Cantidad disponible: 10 disponibles
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9. Nº de ref. del artículo: G0007263589I4N00
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Librería: Bahamut Media, Reading, Reino Unido
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780007263585
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Predictably Irrational: The Hidden Forces that Shape Our Decisions This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780007263585
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Antiguo o usado
Paperback
Librería: Books From California, Simi Valley, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Nº de ref. del artículo: mon0003531365
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Predictably Irrational : The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins Publishers Limited, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Antiguo o usado
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP97695040
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Publicado por
HarperCollins, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
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Soft cover
Librería: D2D Books, Berkshire, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Soft cover. Condición: As New. 5th or later Edition. Just read once by my wife so LIKE NEW. Full refund if not satisfied. 24 hour dispatch. If not pictured in this listing, a scan of the actual book is available on request. Nº de ref. del artículo: mac2323
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The Wizards of Oz
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Armadillo, VIC, Australia, 1995
ISBN 10: 0007263589
ISBN 13: 9780007263585
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Librería: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
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Hard Cover. Condición: Very Good. Estado de la sobrecubierta: Very Good. The dust jacket has light wear with some fading on the spine and a couple of small tears along the edges. The top edge of the book and title page are very lightly spotted. 240 pages with colour photographs. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size J: 12"-13" Tall (304-330mm). Nº de ref. del artículo: 128396
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Publicado por
HarperCollins, 2008
ISBN 10: 0007263589
ISBN 13: 9780007263585
Antiguo o usado
Tapa blanda
Librería: Mooney's bookstore, Den Helder, Holanda
Calificación del vendedor: 4 de 5 estrellas
Condición: Very good. Nº de ref. del artículo: 9780007263585-2-2
Cantidad disponible: 1 disponibles