Serious Creativity - Tapa blanda

Bono, Edward De

 
9780006379584: Serious Creativity
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ISBN 10: 0006379583 ISBN 13: 9780006379584
Editorial: HarperCollins, 1995

Sinopsis

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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De la contraportada

A DELIBERATE, SYSTEMATIC APPROACH TO CREATIVITY ON DEMAND.

Cost-cutting, downsizing and quality have run their course. The great need now is for new ideas.

Since its first publication, 'Serious Creativity' has rapidly become the standard textbook on creativity on demand. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberately and systematically.

Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name a few…).

By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative that 'the rebels'. Creativity need no longer be a mystery or a special gift – it is a skill that can be learned and applied.

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Editorial
HarperCollins
Año de publicación
1995
Idioma
Inglés
ISBN 10 
0006379583
ISBN 13 
9780006379584
Encuadernación
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Número de páginas
352
Contacto del fabricante
no disponible
Persona responsable
Product Safety Manager
enquiries@harpercollins.ie

HarperCollins, Macken House, 39/40 Mayor Street Upper
Dublin 1
D01 C9W8
Irlanda

Otras ediciones populares con el mismo título

9780887306358: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas: A Step-by-step Approach to Creativity on Demand

Edición Destacada

ISBN 10:  0887306357 ISBN 13:  9780887306358
Editorial: HarperBusiness, 1993
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