Neuware -This research aims at identifying reasons why students in Germany do not adopt car sharing. For this purpose, the term innovation is defined and adopted to the term car sharing. Innovations promise a more efficient way of producing or organising things. Car sharing is an innovation due to the fact that it sells the utilisation value of a car. Therefore it links the existing means of transportation, the car, with a new use pattern. In order to adopt an innovation each individual passes through an innovation adoption process. The non-adoption of an innovation can occur at every stage of this process. With the help of current literature, potential reasons for a non-adoption of car sharing are identified. In order to determine which reasons in fact impede students in Germany from committing to car sharing, a questionnaire is conducted.Books on Demand GmbH, �berseering 33, 22297 Hamburg 72 pp. Englisch.

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T�tulo: A study of the innovation adoption process of car sharing in Germany
Editor: S�dwestdeutscher Verlag F�r Hochschulschriften AG Co. KG Jul 2015
Fecha de publicaci�n: 2015
Idioma: Ingl�s
ISBN 10: 3838135210
ISBN 13: 9783838135212
Encuadernaci�n: Taschenbuch
Estado: Neu
Dimensiones: 220�mil�metros de ancho por 150 de alto por 5 de largo
Peso: 125 gramos

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This research aims at identifying reasons why students in Germany do not adopt car sharing. For this purpose, the term innovation is defined and adopted to the term car sharing. Innovations promise a more efficient way of producing or organising things. Car sharing is an innovation due to the fact that it sells the utilisation value of a car. Therefore it links the existing means of transportation, the car, with a new use pattern. In order to adopt an innovation each individual passes through an innovation adoption process. The non-adoption of an innovation can occur at every stage of this process. With the help of current literature, potential reasons for a non-adoption of car sharing are identified. In order to determine which reasons in fact impede students in Germany from committing to car sharing, a questionnaire is conducted.

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Julia Peterle holds two Bachelor Degrees in International Business Administration from accadis - School of International Business in Bad Homburg, as well as from Northumbria University in Newcastle upon Tyne. She is specialised in continuous improvement and Lean/ Six Sigma projects.

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