185.4 X 33 X 233.7 millimeters; 475 pages; CD is included! Light creasing on the back cover (due to CD pocket). Very Good condition otherwise. No other noteworthy defects. No markings. ; Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence. 1st Edition (Unstated); No Printing Stated.

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Detalles bibliogr�ficos

T�tulo: Web Analytics 2. 0 The Art of Online Accountability and Science of Customer Centricity
Editor: Wiley, Indianapolis, IN
Fecha de publicaci�n: 2010
Idioma: Ingl�s
ISBN 10: 0470529393
ISBN 13: 9780470529393
Encuadernaci�n: Paperback
Edici�n: 1� Edici�n
Estado: Very Good-

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Sinopsis

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

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Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.

The author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation.

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True Oak Books is dedicated to giving a second life to books. We take pride in what we do and do our best to provide good service. Our small but passionate team hand picks rare finds in a variety of fiction as well as non-fiction.

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