The Stuff Americans Are Made of: The Seven Cultural Forces That Define Americans-A New Framework for Quality, Productivity and Profitability

Hammond, Joshua; Morrison, James

ISBN 10: 0028608291 ISBN 13: 9780028608297

Editorial: Macmillan General Reference, U.S.A., 1996

Idioma: Ingl�s

Condici�n: Usado - Muy bueno Encuadernaci�n de tapa dura

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Descripci�n

Book is in "Near Fine" condition. Bookseller Inventory BS/BS 5044 08/2016.

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Detalles bibliogr�ficos

T�tulo

The Stuff Americans Are Made of: The Seven Cultural Forces That Define Americans-A New Framework for Quality, Productivity and Profitability

Editor

Macmillan General Reference, U.S.A.

Fecha de publicaci�n

1996

Idioma

Ingl�s

ISBN 10

0028608291

ISBN 13

9780028608297

Encuadernaci�n

Hardcover

Edici�n

1st Edition

Estado

Near Fine

Estado de la sobrecubierta

Near Fine

Cat�logos de vendedores

Sold

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Sinopsis

Identifies seven cultural forces that define Americans and determine the way Americans respond to the products and services of public policy, demonstrating how these forces shape attitudes and tastes and distinguish our nation in the global marketplace.

Rese�a del editor

A brilliant examination of the characteristics that make us uniquely AmericanWhat are the traits that define an American? What characteristics determine our cultural identity -- the core values that have brought us to the twentieth century -- and how will they sustain us into the next millennium? In The Stuff Americans Are Made Of, Joshua Hammond and James Morrison identify seven cultural forces that define us and determine the way we as Americans respond to everything from new ideas to products and services to public policy. These forces are the bloodline of the American experience: When we tap into them, we strike the emotional chords of our nation.Using quintessentially American metaphors such as baseball, jazz, Westerns, and so on, Hammond and Morrison demonstrate how these seven forces shape both attitudes and preferences, how they are played out in business and personal dealings, and how they will distinguish us in the global marketplace. Finally, the authors offer dozens of examples and anecdotes to show how an understanding of the archetypes of each force can be practically applied.Full of insight and understanding, The Stuff Americans Are Made Of is a compelling, even visionary look at a long-standing debate: what makes us who we are.

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