Store Location and Assessment Research (Hardcover)

Idioma: inglés

Editorial: John Wiley & Sons Inc, New York, 1984

0471903817 / 9780471903819

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Librería: CitiRetail, Stevenage, Reino UnidoCitiRetail

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Hardcover. Store Location and Store Assessment Research Edited by R. L. DaviesUniversity of Newcastle, UK and D. S. Rogers D. S. R. MarketingSystems Inc., Illinois, USA An invaluable book to students andpractitioners in marketing and retailing. This book looks at storelocation and store assessment research on both sides of theAtlantic from an academic and a practical retailing point of view,and in doing so attempts to fill a gap in an area which has beenhitherto poorly documented. It is also an area in which theory andpractice have rarely interrelated. This book endeavours to marrythe academic contributions that have been made from a largelytheoretical perspective to a series of business experiences thathave been conducted in practice. In an age of relative storesaturation and an abundance of shopping centres accurate storelocation research and store location assessment is not onlyadvisable but essential. In recent years a coalescence of needs anda sharing of ideas has transpired between the USA and the UK andhas provided a rationale for this collection of Anglo-Americanessays which give a balanced view of the theory and the practicethat make up the subject. Contents IntroductionPart I: The retailSetting * Trends in Retailing and Consumer Behaviour * The Urban Pattern of Retailing * The Impact of the Development Process Part II: The Statistical Base * General Sources of Information * Developing a Strategic Planning Data Base * Market Appraisals * Site Appraisals Part III: Methodology and techniques. * Store Location Strategies * Store Assessment Procedures * Traditional Methods of Sales Forecasting * Modern Methods of Sales Forecasting * Evaluating Retail Trading Performances Concluding Comments Store Location and Store Assessment Research Edited by R.L. Davies University of Newcastle, UK and D.S. Rogers D.S.R. Marketing Systems Inc. , Illinois, USA An invaluable book to students and practitioners in marketing and retailing. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

N° de ref. del artículo 9780471903819

Título
Store Location and Assessment Research (Hardcover)
Autor
R.L. Davies
Editorial
John Wiley & Sons Inc, New York
Año de publicación
1984
Estado
new
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
0471903817
ISBN 13
9780471903819
Edición
1ª Edición

CitiRetail

Stevenage, Reino Unido

Vendedor de 5 estrellas

Vendedor de IberLibro desde 29 de junio de 2022

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