Simply Speaking: How to Communicate Your Ideas with Style, Substance, and Clarity

Peggy Noonan shares her experiences from years in the White House speechwriting trenches, offering specific techniques, fascinating anecdotes, and professional secrets of the trade.
We all want to give the best speech we can, and Peggy Noonan helps us do just that by demystifying a wide range of topics, including finding your own authentic voice; developing a text that interests you; acing the all-important first paragraph; using logic to move your audience; creating, developing, and reinventing the "core speech" for diverse audiences; strengthening your speech with a vital element: humor; winnowing your thoughts down to the essentials; handling professional jargon, cliche's, and the sound bite syndrome; respecting simplicity and clarity; presenting your speech in the best way; collecting intellectual income; breaking all the rules and still succeeding; and reading for inspiration - how to use the excellence of others.