One Semester Economics: An Introduction for Business and Management Students

Harding, Rebecca

ISBN 10: 0631200258 ISBN 13: 9780631200253

Editorial: Wiley-Blackwell, 1997

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa blanda

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Descripci�n

Has some light general reading/shelfwear - otherwise this is a clean, tight copy. Quick dispatch from the UK.

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Detalles bibliogr�ficos

T�tulo

One Semester Economics: An Introduction for Business and Management Students

Editor

Wiley-Blackwell

Fecha de publicaci�n

1997

Idioma

Ingl�s

ISBN 10

0631200258

ISBN 13

9780631200253

Encuadernaci�n

Soft cover

Edici�n

1st Edition.

Estado

Very Good

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Sinopsis

This text is designed for students on business-related courses who have to understand the fundamental concepts of economics in one semester. The approach is non-technical and logically planned, so that the economics underpins the other material in a business studies course. A key feature of the author's approach is to demonstrate throughout the text why the study of economics is important in understanding business. The book is carefully structured to suit a one-semester course so that: each of the 12 chapters corresponds to a week of the course covering the appropriate topic in appropriate depth; the topics link into a logical linear progression through the subject but, equally, each chapter can be read alone; every chapter has a short reading list to give the reader more in-depth reading if they require it; throughout the book, up-to-date cases and examples from the business world are used to demonstrate the relationship of economics to business studies. The book should be useful to students of business and management who need to understand the fundamentals of economics, and who want an introduction that delivers only the relevant concepts.

Acerca del autor

Rebecca Harding is Senior Lecturer in Economics at the University of Brighton and Head of the recently established International Business Research Unit in the Brighton Business School. She has undertaken widespread research into the introduction of new technology into European companies.

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