Quantitative User Experience Research

Kerry Rodden, Chris Chapman

19 valoraciones de Goodreads

Idioma: inglés

Editorial: APress, US, 2023

1484292677 / 9781484292679

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Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA

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Vendedor de IberLibro desde 10 de junio de 2025

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Descripción del artículo del vendedor

This book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two of the most widely recognized practitioners in Quant UX research, and this book shares insights from their combined decades of experience.Organizations today have more data about user needs and behaviors than ever before. With this large-scale data, Quant UX researchers work to understand usage patterns, measure the impact of design changes, and inform strategic decisions. In the Quant UX role, interdisciplinary researchers apply analytical skills to uncover user needs, inform engineering and design, answer strategic business questions, and optimize software and hardware products for human interaction. This book provides guidance around customer satisfaction surveys, understanding user behavior from log analysis, and the statistical methods that are commonly used to assess user outcomes.What You Will LearnDiscover the role of Quantitative User Experience (Quant UX) researchUnderstand how Quant UX research differs from other disciplines such as data sciencePlan common research projects and know how to achieve successPosition Quant UX activities in product development, engineering, and UX organizationsApply the HEART framework to measure user experience outcomesEvaluate your skills and potential to be hired as a Quant UX researcherKnow what to expect during job interviewsFind examples of common Quant UX projects with shared R code and data setsWho This Book Is ForPractitioners and managers who seek a comprehensive guide to the new field of Quantitative User Experience Research. Readers will understand the Quant UX role, build research skills, find examples of hands-on code and analyses, learn about UX organizations and stakeholders, and receive advice on job interviews and career paths. Data scientists, social scientists, and other researchers will learn how their skills transfer to Quant UX, where they can help teams build better, more successful products.…

N° de ref. del artículo LU-9781484292679

Título
Quantitative User Experience Research
Autor
Kerry Rodden, Chris Chapman
Editorial
APress, US
Año de publicación
2023
Estado
New
Encuadernación
Paperback
Idioma
inglés
ISBN 10
1484292677
ISBN 13
9781484292679
Edición
1st ed.
Dimensiones
7 x 0.82 x 10 inches

Rarewaves USA

HEBRON, KY, Estados Unidos de America

Vendedor de 5 estrellas

Vendedor de IberLibro desde 10 de junio de 2025

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Rarewaves USA

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