xi, 409 p. Illustrations. Notes. Index. New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage. Very good in very good dust jacket. DJ has slight wear and soiling, with small edge wear.

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Detalles bibliogr�ficos

T�tulo: Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
Editor: Harvard Business School Press, Boston, MA
Fecha de publicaci�n: 1991
Idioma: Ingl�s
ISBN 10: 0875842453
ISBN 13: 9780875842455
Encuadernaci�n: Hardcover
Edici�n: First edition. First printing [stated].

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Sinopsis

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

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