PRODUCT DEVELOPMENT PERFORMANCE Strategy, Organization, and Management in the World Auto Industry

Kim B. Clark & Takahiro Fujimoto

ISBN 10: 0875842453 ISBN 13: 9780875842455

Editorial: Harvard Business Review Press, Boston, 1991

Idioma: Ingl�s

Condici�n: Usado Encuadernaci�n de tapa dura

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Near Fine in a Near Fine dust jacket. ; 9.2 X 6.3 X 1.4 inches; 432 pages.

N� de ref. del art�culo 130323

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T�tulo

PRODUCT DEVELOPMENT PERFORMANCE Strategy, Organization, and Management in the World Auto Industry

Editor

Harvard Business Review Press, Boston

Fecha de publicaci�n

1991

Idioma

Ingl�s

ISBN 10

0875842453

ISBN 13

9780875842455

Encuadernaci�n

Hardcover

Edici�n

First Edition; First Printing.

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Sinopsis

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

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Specializing in Modern First Editions, out-of-print books, and other hard-to-find books.

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