New Product Development : Managing and Forecasting for Strategic Success
Thomas, Robert J.
ISBN 10: 0471572268 ISBN 13: 9780471572268
Editorial: Wiley & Sons, Incorporated, John, 1993
Usado
Encuadernación de tapa blanda
Librería:
Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 3 de agosto de 2006
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo GRP61137302
Sinopsis:
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
Acerca del autor:
ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.
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Detalles bibliográficos
Título: New Product Development : Managing and ...
Editorial: Wiley & Sons, Incorporated, John
Año de publicación: 1993
Encuadernación: Encuadernación de tapa blanda
Condición: Good
Edición: 1st Edition.