wear to cover edges; creases to soft cover; library sticker on spine and FEP; library stamp on FEP; very small library tabbing system, text is not affected; highlighting on some early pages.

N� de ref. del art�culo 061859

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Detalles bibliogr�ficos

T�tulo

Marketing: An Introduction

Editor

Pan Books, London/Sydney/Auckland

Fecha de publicaci�n

1991

Idioma

Ingl�s

ISBN 10

0330320467

ISBN 13

9780330320467

Encuadernaci�n

paperback

Edici�n

First Edition.

Estado

Acceptable

Estado de la sobrecubierta

No Dust Jacket

Tipo de libro

Ex-Library

Cat�logos de vendedores

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Sinopsis

Using cases from the contemporary marketplace in Europe, Japan, South East Asia, the UK and the USA, the authors consider every aspect of marketing from consideration of its role in any organization, through management, strategy, distribution, customer services, pricing strategy, communications and how to organize the workforce. Written by two professors of marketing, with both the practitioner and the student in mind, this book uses a step-by-step approach to demonstrate how a business' asssets can be better managed to meet customer requirements. Market research, competitor analysis as a means of charting marketing strategy and marketing planning are all given due emphasis. Diagrams are used to expand the text where necessary.

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