The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Chris Murray; Soundview Executive Summaries

ISBN 10: 1591841054 ISBN 13: 9781591841050

Editorial: Portfolio (edition First Edition), 2006

Idioma: Ingl�s

Usado Condici�n: Good Encuadernaci�n de tapa dura

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Detalles bibliogr�ficos

T�tulo: The Marketing Gurus: Lessons from the Best ...

Editorial: Portfolio (edition First Edition)

A�o de publicaci�n: 2006

Encuadernaci�n: Hardcover

Condici�n: Good

Edici�n: First Edition.

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Sinopsis:

Book by Chris Murray Soundview Executive Summaries

Rese�a del editor:

Brings together summaries of seventeen essential marketing classics in a single volume and includes Purple Cow by Seth Godin, Relationship Marketing by Regis McKenna, and The Tipping Point by Malcolm Gladwell. 20,000 first printing.

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