A successful entrepreneur provides a step-by-step approach to innovation, explaining how to design lucrative new products and processes and how to bring them successfully to market, following them from brainstorming session to market. 20,000 first printing.

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KEVIN O'CONNOR is chairman of DoubleClick and on the board of many other public and private companies. He has several other ventures in the planning stages and is a private investor helping to fund the next wave of technology companies. He lives in Santa Monica, California.

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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Better World Books Marketplace, Inc.
55742 Currant Road, Mishawaka, IN, 46545, U.S.A.

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Better World Books (BWB) values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product.

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