The bestselling book on personal branding in the world!

KNOWN is more than a book. It created a movement to build and nurture professional personal brands throughout the world. Today, AI is nipping at the heels of our skillsets and even our careers. Our only defense is a strong personal brand that helps out stand out in our field and rise above the noise.

Based on more than two years of research and interviews with nearly 100 leading thought leaders, KNOWN teaches you the science-based method to help you transcend the noise to become the go-to person in your company, your industry, and perhaps even the world.

The only sustainable competitive advantage you have in this world is your personal brand. Those who are KNOWN, get the calls returned, have the emails answered, open the doors for new careers and monetization opportunities. Find out why this book has changed the lives and businesses of thousands of business professionals around the world. KNOWN delivers a process that works in this digital age.

Rese�a del editor:

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

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Descripci�n de la librer�a

Book People RVA has been serving readers around the world since 1980. Known as the Richmond metro-area book provider for those who prefer a warm, customer-focused buying experience, Book People offers new and used fiction and non-fiction titles and many literary genres. No matter the interaction--through its new store conveniently located in Henrico's far West End or online, customers experience the friendly and rapid service that has convinced so many buyers over the years to use Book People for all their book purchases. We fulfill orders requested via email, online, or telephone, and we accept special orders such as out-of-print books, international mail orders, and titles from boutique publishers. Book People has long had a strong community presence and sponsors several book clubs and numerous book and author events. The store supports educators and provides them a 20% discount. As part of its advocacy for free speech, Book People takes a stand against book banning and keeps an up-to-date display of books currently under threat in schools and libraries across the country. Our history: Book People founder Ruth Erb first opened the store at an earlier incarnation of the Willow Lawn shopping center. Because she loved books, loved working with people, and wanted to combine the two, she called her new store Book People. In 1986, Erb moved the store to Granite Avenue in the Westhampton part of Richmond, where it did a brisk business. Former store employee David Shuman purchased Book People from Erb in 2018, and he has recently relocated the store to larger quarters in the Gleneagles shopping center in western Henrico.

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