Information Rules : A Strategic Guide to the Network Economy. Este artículo no está disponible.
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Idioma: inglés
Editorial: Harvard Business Review Press, 1998
- Primera edición
- Tapa dura
- Usado
Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
Vendedor de 5 estrellas
Vendedor de IberLibro desde 13 de octubre de 2008
No disponible
Tapa dura
Condición: Usado - Bueno
EUR 5,78
Descripción del artículo del vendedor
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de ref. del artículo GRP21769759
- Título
- Information Rules : A Strategic Guide to the Network Economy
- Autor
- Shapiro, Carl, Varian, Hal R.
- Editorial
- Harvard Business Review Press
- Año de publicación
- 1998
- Estado
- Very Good
- Encuadernación
- Encuadernación de tapa dura
- Idioma
- inglés
- ISBN 10
- 087584863X
- ISBN 13
- 9780875848631
- Edición
- 1st.
- Peso del artículo
- 1,565 libras
- Dimensiones
- N/A
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.
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Acerca del autor
Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.
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