In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called Transformational Design?. A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people?marketers, business leaders, and activists?to design messages that systematically overcome cynicism and inspire others to act. The era of cynical pandering and fear-peddling is over. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place. For more info, please visit www.ignitinginspiration.com.

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John Marshall Roberts is an applied behavioral scientist, musician and expert on visionary leadership. John has been helping leaders win hearts and minds since his 2008 book "Igniting Inspiration: A Persuasion Manual for Visionaries." In 2012 he cracked the Voice Code, a disruptive equation which shows the natural laws that govern human thinking.

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