Hard Road to the Softer Side: Lessons from the Transformation of Sears. Este artículo no está disponible.Hard Road to the Softer Side: Lessons from the Transformation of Sears

The former CEO of Sears describes his career and the transformation of the company from a troubled, confused corporation with a Soviet-style bureaucracy faced with huge losses in 1992, to its 1997 battle with aggressive new competitors and the ethics of new business, to its current status as a healthy company dealing with the new economy. 35,000 first printing.

Arthur C. Martinez was chairman and CEO of Sears, Roebuck and Company from 1995 to 2000 and chairman and CEO of its retail arm, Sears Merchandise Group from 1992 to 1995. Prior to Sears, he was vice chairman at Saks Fifth Avenue, where he worked in various senior positions for 12 years. <br><br>Charles Madigan is the Sunday perspective editor of the <i>Chicago Tribune</i> and a <i>Tribune</i> senior writer. He is also coauthor of the business bestseller <b>Dangerous Company</b>, and he collaborated on <b>Lessons from the Heart of American Business</b> by Gerald Greenwald, former chairman and CEO of United Airlines.