Critically examines the influence of Google on today's dynamic media landscape, profiling company founders Larry Page and Sergey Brin while offering insight into their lucrative business processes and assessing the internal and external threats that may inhibit the company's future prospects.

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Ken Auletta has written the �Annals of Communications� column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America�s premier media critic, the Columbia Journalism Review said, �No other reporter has covered the new communications revolution as thoroughly as has Auletta.� He lives in Manhattan with his wife and daughter.

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