Frontiers in Marketing Thought - Contributed Papers, Conference of the American Marketing Association, December 27-28, 1954 Detroit, Michigan

Rewoldt, Stewart H. (editor)

Editorial: Bureau of Business Research, Indiana University [1954], [Bloomington, IN], 1954

Condici�n: Very Good- Encuadernaci�n de tapa dura

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Librer�a: Renaissance Books, ANZAAB / ILAB, Dunedin, Nueva Zelanda

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Descripci�n

Institutional stamps on endpapers "Property of Department of Marketing Administration". Previous owner's rubber name stamp. ; 275 [1 (blank)] pages. Dark blue cloth boards with gilt lettering on spine and front board. Page dimensions: 225 x 148mm. Various contibutors. The papers are presented in the following sections: Physical Handling; Discount Selling; Value Added by Marketing; New Insights into Branding; Motivation Research; Marketing Theory; Roundup of Research in Marketing; The Selling Function; Special Interest Symposia. N� de ref. del art�culo 23481

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Detalles bibliogr�ficos

T�tulo: Frontiers in Marketing Thought - Contributed...

Editorial: Bureau of Business Research, Indiana University [1954], [Bloomington, IN]

A�o de publicaci�n: 1954

Encuadernaci�n: Hardcover

Condici�n: Very Good-

Condici�n de la sobrecubierta: No Dust Jacket

Edici�n: First Edition.

Descripci�n de la librer�a

We are located in Dunedin, in the south of the South Island of New Zealand. We are a generalist rare and out-of-print bookseller, selling books in most subject areas. Our stock of over 8,000 titles has particular strengths in the areas of New Zealand history and literature, Maori, Tibet and Central Asia, Travel, Military, and Antiquarian. We are a member of ANZAAB (Australian and New Zealand Association of Antiquarian Booksellers) and ILAB (International League of Antiquarian Booksellers).

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