T�tulo: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Editor: Macmillan General Reference
Fecha de publicaci�n: 1997
Idioma: Ingl�s
ISBN 10: 0028613384
ISBN 13: 9780028613383
Encuadernaci�n: hardcover
Edici�n: 1st Edition.
Estado: Very Good
Estado de la sobrecubierta: Sobrecubierta no Incluida

Acerca de

Sinopsis

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

Acerca del autor

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

The Maryland Book Bank is a non profit organization providing free children's books to families, schools and teachers all over the state. All revenue from the sale of our books goes into our children's programs.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

The Maryland Book Bank
501 N. Calvert Street, Baltimore, MD, 21278, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about
a book that you've ordered, please use the Ask bookseller a question link to
contact us and we'll respond within 2 business days.

The Maryland Book Bank
501 N. Calvert St
Baltimore, MD 212...

M�s informaci�n

Condiciones de env�o

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.