Hardback small octavo, dustjacket, very good condition (in very good dustjacket), black boards (red cloth spine), minor edgewear jacket, light foxing top edge. 176 pp. Gary Blake and Robert Bly provide a concise handbook of the principles and practice of writing effective adverts, brochures, print adverts, direct mail, catalogs, press releases and electronic messages. The book covers writing headlines and body copy, as well as increasing readership and response. This book is a great reference for both the professional copywriter or someone who writes copy occasionally.

N� de ref. del art�culo 41383

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo

The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.

Editor

Macmillan, New York

Fecha de publicaci�n

1997

Idioma

Ingl�s

ISBN 10

0028613384

ISBN 13

9780028613383

Encuadernaci�n

Encuadernaci�n de tapa dura

Edici�n

1st ed.

Estado de la sobrecubierta

Sobrecubierta no Incluida

Cat�logos de vendedores

BOOKS & WRITING

Acerca de

Sinopsis

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

Acerca del autor

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

ONLINE BOOKSHOP ONLY. Located in the inner western suburbs of Sydney, Australia. All our books are in stock in Sydney (mostly single copies). A broad general range plus specialist areas, including Australian books, also psychology, health, ethnicity, animals and pets, science, environment.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

BOOKHOME SYDNEY
NSW, Australia

Condiciones de venta y env�o

Condiciones de venta

PAYING US: 1. Visa, Mastercard, Amex credit cards (ABE secure server, or Bookhome secure server at www.bookhome.com.au). 2. PayPal secure server (we are a verified user). 3. Direct deposit (Australian customers only.) 4. Personal cheques (Australian customers in Australian dollars only).

OUR POLICY. Unless otherwise described, our books are clean, have tight binding, without marks / foxing. Genuine guarantee. Expertly wrapped. We post overseas parcels by Australia Post Air Mail. We post three or...

M�s informaci�n

Derecho a cancelaci�n

Condiciones de env�o

For ABE orders, if a thin pamphlet, we reduce postage. For heavy books (over 1 Kg) we request more postage.

For direct sales, we charge actual postage, and offer 20% discount for orders of 2 or more books. Free registration over $A100. Our price to post additional books is low, as is our rate to post to Sydney Inner West.

Tarifas de env�o de Australia a Espa�a

Tarifas de env�o de Australia a Espa�a
Cantidad del pedido	De 10 a 30 d�as h�biles	De 10 a 40 d�as h�biles
Primer art�culo	EUR 29.91	EUR 37.60

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.