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Detalles bibliogr�ficos

T�tulo: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Editor: Macmillan General Reference
Fecha de publicaci�n: 1997
Idioma: Ingl�s
ISBN 10: 0028613384
ISBN 13: 9780028613383
Encuadernaci�n: hardcover
Edici�n: 1st Edition.
Estado: Good

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Sinopsis

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

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Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.

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