Digital Marketing Strategy : Text and Cases

Urban, Glen

ISBN 10: 0131831771 ISBN 13: 9780131831773

Editorial: Prentice Hall PTR, 2003

Usado Encuadernaci�n de tapa blanda

Librer�a: Better World Books, Mishawaka, IN, Estados Unidos de America Calificaci�n del vendedor: 5 de 5 estrellas

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Descripci�n

Used book that is in clean, average condition without any missing pages. N� de ref. del art�culo 4845982-20

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Sinopsis:

For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management.

The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet.

Cr�ticas: "Digital Marketing Strategy demonstrates that when buyers and sellers have equal access to key information, innovative business designs and value can be generated. There is much you can learn from studying the evidence found in this book." - Vince Barabba, Retired from GM, General Manager, Corporate Strategy and Knowledge Development

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Detalles bibliogr�ficos

T�tulo: Digital Marketing Strategy : Text and Cases
Editorial: Prentice Hall PTR
A�o de publicaci�n: 2003
Encuadernaci�n: Encuadernaci�n de tapa blanda
Condici�n: Good
Edici�n: 1st.

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