214 pp. Spine bumped. Light edgewear. Some highlighter in text. Describes how your company can deliver more effectively by focusing everyone in the organization on winning customer loyalty and preference. ; 8vo 8" - 9" tall.

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Detalles bibliogr�ficos

T�tulo: Creating a Company for Customers How to Build and Lead a Market-Driven Organization
Editor: Pearson Education, Harlow, England
Fecha de publicaci�n: 2001
ISBN 10: 0273642499
ISBN 13: 9780273642497
Encuadernaci�n: Hardcover
Edici�n: First Edition.
Estado: Very Good
Estado de la sobrecubierta: Very Good

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Sinopsis

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.

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Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.

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