All Consumers Are Not Created Equal : The Differential Marketing Strategy for Brand Loyalty and Profits

Hallberg, Garth

ISBN 10: 0471120049 ISBN 13: 9780471120049

Editorial: Wiley & Sons, Incorporated, John, 1995

Idioma: Ingl�s

Usado Condici�n: Good Encuadernaci�n de tapa dura

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Librer�a: Better World Books, Mishawaka, IN, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

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Used book that is in clean, average condition without any missing pages. N� de ref. del art�culo 4350867-75

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Detalles bibliogr�ficos

T�tulo: All Consumers Are Not Created Equal : The ...

Editorial: Wiley & Sons, Incorporated, John

A�o de publicaci�n: 1995

Encuadernaci�n: Encuadernaci�n de tapa dura

Condici�n: Good

Edici�n: 1st Edition.

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Sinopsis:

Book by Garth Hallberg David Ogilvy

Rese�a del editor:

A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.

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Descripci�n de la librer�a

Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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Better World Books Marketplace, Inc.
55740 Currant Road, Mishawaka, IN, 46545, U.S.A.

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