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Detalles bibliogr�ficos

T�tulo: Complete Idiot's Guide to Direct Marketing
Editor: Alpha (edition First Edition)
Fecha de publicaci�n: 2001
Idioma: Ingl�s
ISBN 10: 0028642104
ISBN 13: 9780028642109
Encuadernaci�n: Paperback
Edici�n: First Edition.
Estado: Good

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Sinopsis

The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.

Acerca del autor

Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.

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