24 cm, 361, illus. Based on a series of interviews with Netscape employees and others, the authors draw lessons from the mistakes and victories that both Netscape and Microsoft have suffered and enjoyed in their war for internet turf, in terms of browsers, server software, and portal space.

N� de ref. del art�culo 28353

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo: Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
Editor: Free Press, New York
Fecha de publicaci�n: 1998
Idioma: Ingl�s
ISBN 10: 0684853191
ISBN 13: 9780684853192
Encuadernaci�n: Encuadernaci�n de tapa dura
Edici�n: First Printing.
Estado: very good, very good

Acerca de

Sinopsis

When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!

Acerca del autor

Michael A. Cusumano, co-author of MICROSOFT SECRETS and THINKING BEYOND LEAN is Distinguished Professor of Management at MIT's Sloan School of Management. David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Founded and operated by trained historians, Ground Zero Books, Ltd., serves the book collector, the scholar, and institutions. We focus on the individual, and pride ourselves on our personal service. Please contact us with your wants, as we have many books not yet listed in our database.

Ver la p�gina web de la librer�a

Informaci�n empresarial del vendedor

Ground Zero Books, Ltd.
9033 Georgia Avenue, Silver Spring, MD, 20910-2254, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

Books are subject to prior sale. Please ask us to hold a book for you before you
mail your check. Books are returnable within 7 days, if not satisfactory. MD
residents add 6% state sales tax.
The mailing address for Ground Zero Books, Ltd. (a subchapter-S corporation) is
P.O. Box 8369, Silver Spring, MD 20907-8369. You can reach us by phone at 301-
585-1471, by fax at 301-920-0253, or by e-mail at gzbooksltd@aol.com. Ground Zero
Books, Ltd., is owned & operated by R. Alan Lewis & Lynne Haims.

Condiciones de env�o

Orders usually ship within 2 business days. Shipping costs are based on books
weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact
you to let you know extra shipping is required.