Business Market Management : Understanding, Creating and Delivering Value
Anderson, James C., Narus, James A.
ISBN 10: 0135226570 ISBN 13: 9780135226575
Editorial: Pearson Education, Limited, 1998
Usado
Encuadernación de tapa dura
Librería:
Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 13 de octubre de 2008
Este artículo en concreto ya no está disponible.
Descripción
Descripción:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de ref. del artículo GRP14733376
Sinopsis:
It is time a book on business marketing has value as its cornerstone. Assessment of value in the marketplace is critical to business market management. We demonstrate how firms in business markets can gain a comprehensive and an elemental understanding of the worth in monetary terms of the technical, economic, service, and social benefits that their market offerings provide to present and prospective customers. Having superior knowledge of customer requirements and preferences, and what it is worth to fulfill them, should underpin everything the firm does. Our book recounts how a small but growing number of firms in business markets have achieved this knowledge and what superior marketplace performance has resulted from that knowledge.
Reseña del editor: "Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.
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Detalles bibliográficos
Título: Business Market Management : Understanding, ...
Editorial: Pearson Education, Limited
Año de publicación: 1998
Encuadernación: Encuadernación de tapa dura
Condición: Good
Edición: 1st.