Building the Customer-Centric Enterprise : Data Warehousing Techniques for Supporting Customer Relationship Management

Loftis, Lisa, Geiger, Jonathan G., Imhoff, Claudia

ISBN 10: 0471319813 ISBN 13: 9780471319818

Editorial: Wiley & Sons, Incorporated, John, 2001

Idioma: Ingl�s

Condici�n: Usado - Bueno Encuadernaci�n de tapa blanda

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Descripci�n

Used book that is in excellent condition. May show signs of wear or have minor defects.

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Detalles bibliogr�ficos

T�tulo

Building the Customer-Centric Enterprise : Data Warehousing Techniques for Supporting Customer Relationship Management

Editor

Wiley & Sons, Incorporated, John

Fecha de publicaci�n

2001

Idioma

Ingl�s

ISBN 10

0471319813

ISBN 13

9780471319818

Encuadernaci�n

Encuadernaci�n de tapa blanda

Edici�n

1st Edition.

Estado

Very Good

Cat�logos de vendedores

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Sinopsis

This book presents strategies for leveraging information technologies to improve customer relationships. With E-business comes the opportunity for companies to really get to know their customers - who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door - or Web site - right through to fulfillment, support, and promotion of new products and services. Along the way, IT managers need an integrated set of technologies - from Web sites to databases and data mining tools - to make all of this work. This book shows both IT and business managers how to match business strategies to the technologies needed to make them work. Claudia Imhoff helped pioneer this set of technologies, called the Corporate Information Factory (CIF). She and her coauthors take readers step-by-step through the process of using the CIF for creating a customer-focused enterprise in which the end results are increased market share and improved customer satisfaction and retention. They show how the CIF can be used to ensure accuracy, identify customer needs, tailor promotions, and more.

Acerca del autor

CLAUDIA IMHOFF is a popular speaker and recognized expert on customer relationship management and the Corporate Information Factory, which she helped pioneer with Bill Inmon. She has coauthored Corporate Information Factory, Building the Operational Data Store, and Exploration Warehousing (all from Wiley) and is a regular columnist for business and technology magazines. Dr. Imhoff is also an advisor for several corporations and for The Data Warehousing Institute. LISA LOFTIS is a Senior Manager at Braun Consulting and has over fourteen years' experience working in customer relationship management in numerous industries. She has also presented extensively at national and international conferences on CRM. JONATHAN G. GEIGER is Vice President at Braun Consulting, where he specializes in helping companies plan, develop, and apply business intelligence and customer relationship management capabilities. He has presented extensively at national and international conferences, has published more than twenty articles, and coauthored Data Stores,Data Warehousing, and The Zachman Framework: Managing Enterprise Knowledge.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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