Very Good+/Very Good+ Condition. First edition, first printing. No marks on the text block. No marks of previous ownership or inscription. ; Height: 9.68502 Inches, Length: 6.33857 Inches, Weight: 1.10672055524 Pound; 240 pages.

N� de ref. del art�culo 70561

Contactar al vendedor

Denunciar este art�culo

Detalles bibliogr�ficos

T�tulo

Big Brands Big Trouble: Lessons Learned the Hard Way

Editor

Wiley

Fecha de publicaci�n

2001

Idioma

Ingl�s

ISBN 10

0471414328

ISBN 13

9780471414322

Encuadernaci�n

Hardcover

Edici�n

First Edition; First Printing.

Estado

Very Good+

Estado de la sobrecubierta

Very Good+

Cat�logos de vendedores

Acerca de

Sinopsis

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

Acerca del autor

JACK TROUT is President of Trout & Partners, one of the most prestigious marketing firms in the United States, with offices in twelve countries and a client list that includes AT&T, IBM, Merrill Lynch, Southwest Airlines, and other Fortune 500 companies. Recognized as one of the influential gurus of marketing, Trout was the first to popularize the idea of "positioning" products and ideas in the minds of consumers. A sought-after speaker, he is the author of numerous marketing classics, including the bestselling Differentiate or Die (Wiley), Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, and The Power of Simplicity. Please visit Jack Trout at www.troutandpartners.com

"Sobre este t�tulo" puede pertenecer a otra edici�n de este libro.

Descripci�n de la librer�a

Henniker Book Farm and Gifts is New Hampshire's oldest used bookstore, in continuous operation since 1964!

Ver la p�gina web de la librer�a

Miembro de asociaci�n

Los miembros de estas asociaciones est�n comprometidos a mantener los est�ndares m�s altos. Ellos garantizan la autenticidad de los art�culos que ofrecen a la venta. Tienen descripciones expertas y detalladas, se�alan los defectos significativos y/o restauraciones, muestran los precios exactos y llevan a cabo un servicio de imparcialidad y honestidad durante la experiencia de la compra.

Informaci�n empresarial del vendedor

HENNIKER BOOK FARM AND GIFTS LLC
34 OLD WEST HOPKINTON ROAD, HENNIKER, NH, 03242, U.S.A.

Condiciones de venta y env�o

Condiciones de venta

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase or if the order hasn't arrived, you're
eligible for a refund within 30 days of the estimated delivery date. If you've changed
your mind about a book that you've ordered, please use the Ask bookseller a
question link to contact us and we'll respond within 2 business days.

Derecho a cancelaci�n

Condiciones de env�o

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Tarifas de env�o en Estados Unidos de America

Tarifas de env�o en Estados Unidos de America
Cantidad del pedido	De 5 a 20 d�as h�biles	De 3 a 7 d�as h�biles
Primer art�culo	EUR 4.72	EUR 10.72

Los plazos de entrega los establecen los vendedores y var�an seg�n el transportista y la ubicaci�n. Los pedidos que pasan por la aduana pueden sufrir retrasos y los compradores son responsables de los aranceles o tarifas asociadas. Los vendedores pueden ponerse en contacto con usted en relaci�n con cargos adicionales para cubrir cualquier aumento en los costes de env�o de los art�culos.

Informaci�n detallada sobre el vendedor