BUILDING A COMPANY

Descripción

Without Roy, the world might never have known Walt. While his younger brother dreamed, drew, and imagined, Roy stayed in the shadows, forging an empire. A brilliant financier and businessman, he helped turn his brother?s dreams into reality, building the company that bears Walt?s name. Closer than the Warners or the Gershwins, Roy and Walt?s lifelong partnership had its stormy moments, but neither of them ever wavered from their joint goal of producing high-quality family entertainment. While Walt?s pen gave birth to Mickey Mouse, Roy founded the Buena Vista Distribution Company, brought Disneyland to a fledgling medium called television, and pioneered a merchandising business that would put Mickey on store shelves from Brooklyn to Beijing. Even after Walt?s death, Roy tirelessly devoted his energies to completing the theme park his brother had begun in Florida. When it was completed, Roy named it Walt Disney World, so that people would "know that this was Walt?s dream." Now in its first paperback edition, Building a Company, a fully authorized look at the other Disney genius, features exclusive interviews, notes, letters, and photographs. It illuminates what is the greatest story behind all Disney stories: the Disney brothers? unique relationship. 580 gr.

N° de ref. del artículo 9780786884162LEA10233

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Detalles bibliográficos

Título

BUILDING A COMPANY

Editor

HYPERION

Fecha de publicación

1998

Idioma

Inglés

ISBN 10

0786884169

ISBN 13

9780786884162

Encuadernación

Blanda

Ilustrador

No Aplica

Edición

0.

Estado

New

Estado de la sobrecubierta

Nuevo

Peso

580 gramos

Tipo de libro

Libro

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