Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock

Selden, Larry; Colvin, Geoffrey

ISBN 10: 1591840074 ISBN 13: 9781591840077

Editorial: Portfolio (edition First Edition), 2003

Idioma: Ingl�s

Usado Condici�n: Very Good Encuadernaci�n de tapa dura

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Detalles bibliogr�ficos

T�tulo: Angel Customers and Demon Customers: ...

Editorial: Portfolio (edition First Edition)

A�o de publicaci�n: 2003

Encuadernaci�n: Hardcover

Condici�n: Very Good

Edici�n: First Edition.

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Sinopsis:

Book by Selden Larry Colvin Geoffrey

Rese�a del editor:

Challenges the belief that all customers are valuable, inviting companies to manage themselves as a customer portfolio in order to get the most out of critical customer segment, and citing the examples of such companies as Best Buy and Fidelity Investments. 30,000 first printing.

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