The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Sugarman, Joseph
ISBN 10: 0470051248 ISBN 13: 9780470051245
Editorial: Wiley & Sons, Incorporated, John, 2006
Usado
Encuadernación de tapa blanda
Librería:
Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Vendedor de AbeBooks desde 3 de agosto de 2006
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Descripción
Descripción:
Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. N° de ref. del artículo 46307726-75
Sinopsis:
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Acerca del autor:
JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
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Detalles bibliográficos
Título: The Adweek Copywriting Handbook : The ...
Editorial: Wiley & Sons, Incorporated, John
Año de publicación: 2006
Encuadernación: Encuadernación de tapa blanda
Condición: Fine
Edición: 1st Edition.