T�tulo: The AMA Handbook of Business Writing : The Ultimate Guide to Style, Grammar, Punctuation, Usage, Construction, and Formatting
Editor: AMACOM
Fecha de publicaci�n: 2010
Idioma: Ingl�s
ISBN 10: 081441589X
ISBN 13: 9780814415894
Encuadernaci�n: Encuadernaci�n de tapa dura
Edici�n: 1st Edition.
Estado: Good
Peso: 2,956 libras

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Sinopsis

Just because you’re not a born writer doesn’t mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including:

Reports
Proposals
Business plans
Presentations
Press releases
Memos
Email
Newsletters
Collection letters
Sales materials

Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors’ step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating clich�s, and much more.

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Kevin Wilson is a writer, instructional designer, training consultant and Vice President of Videologies, Inc., a company that specializes in training administrative professionals.

Jennifer Wauson is a training consultant, project manager, and President of Videologies, Inc. They are the authors of Administrative Assistant’s and Secretary’s Handbook (9780814409138).

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