Design Like Apple; seven principles for creating insanely great products, services, and experiences

Descripción

Octavo in white DJ, 192 pages, color illustrations; 22 cm. Signed and inscribed by author. DJ protected in archival mylar sleeve. Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--?from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders. Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple. Contents: Design makes all the difference: beauty, ingenuity, and charisma create a unique competitive advantage -- Design the organization: nurture taste, talent, and a design culture -- The product is the marketing: great products sell themselves -- Design is systems thinking: product and context are one -- Design out loud: prototype to perfection -- Design is for people: connect with your customer -- Design with conviction: commit to a unique voice -- Design like Apple: bring it all together. Four small holes to front joint, exceedingly gentle bumping to front board-top corner, extremely mellow rubbing to other three corners, two small holes to rear board-rear joint, bright pages, binding is tight, four holes to front DJ-front joint, two small holes to rear DJ-rear joint, extremely mild wear to DJ corners, very gentle rubbing to DJ spine head, light soiling to DJ, else Very Good(+) in Very Good(-) DJ. First edition, first printing (full number line). N° de ref. del artículo 91346

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