At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Signed. Ex company library. 264 pages.

N� de ref. del art�culo 1574504

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Detalles bibliogr�ficos

T�tulo

Web Word Wizardry: A Guide for Writing on the Web and Intranet

Editor

Ten Speed Press

Fecha de publicaci�n

2001

Idioma

Ingl�s

ISBN 10

1580082238

ISBN 13

9781580082235

Encuadernaci�n

Paperback

Estado

Good

Firmado

Firmado por el autor

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General

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Sinopsis

Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.

Acerca del autor

RACHEL McALPINE is a writer, editor, and trainer, specializing in Web copywriting. Her twenty-five other books include novels, textbooks, plays, poetry, and books about writing and writers. She lives in Wellington, New Zealand.

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Book Haven (2022) Limited
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