SIGNED by both authors on endpaper. Octavo, hardcover, fine in fine gray pictorial dj. Innovation, growth, profit and sustainability at 20 of the world's leading companies. Presents a surprising new business principle: by applying strategies and practices gleaned from nature -- by emulating what it once sought to conquer -- big business can attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, the authors show how a company can become, like nature, a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include Coca-Cola's use of diversity to drive sales; 3M's technique of managing for innovation; Coors's all waste is lost profit theory; and Shell's industrial ecosystem approach. 256 pp.

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Detalles bibliogr�ficos

T�tulo

WHAT WE LEARNED IN THE RAINFOREST: Business Lessons fron Nature

Editor

Berrett-Koehler Publishers 2002, First Printing

Fecha de publicaci�n

2002

Idioma

Ingl�s

ISBN 10

1576751279

ISBN 13

9781576751275

Encuadernaci�n

Encuadernaci�n de tapa dura

Estado de la sobrecubierta

Sobrecubierta no Incluida

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Firmado por el autor

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Book

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Sinopsis

What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain greater and more sustainable profits.

With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include:

How Coca-Cola CEO Doug Daft uses diversity to drive sales
How Intel founder Gordon Moore creates profit by design
How Bill Coors builds businesses on the theory that "all waste is lost profit"
How Shell profits as an industrial ecosystem
What Weyerhaeuser and activists learned from each other
How Dow earns 300% returns, and Dupont builds market share with eco-effectiveness, and more

This book shows that the old model of business-the machine model that pitted business against nature-is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably.

Written by two would-be "arch enemies"-a hard-nosed CEO of a major corporation and a dedicated environmentalist-this book doesn't just balance competing interests, it integrates them into a truly revolutionary new paradigm. Kiuchi and Shireman present numerous real-world examples from leading companies-business strategies and management practices that maximize business performance by all measures: economic, social, and environmental. They illustrate the powerful business model provided by nature for driving innovation, increasing profit, spurring growth, and ensuring sustainability.

Acerca del autor

Tachi Kiuchi is one of Japan's best known and most iconoclastic corporate executives. As chairman and CEO of Mitsubishi Electric America, he built the company's brand in the U.S. and managed the company's transition from the old to the new economy. Today he continues to press for profitable and sustainable business practices at Mitsubishi and other major Japanese corporations.
Bill Shireman is one of America's leading environmental advocates. He wrote California's bottle bill recycling law and has brokered deals between some of the world's largest corporations-Coca-Cola, Coors, Nike, Mitsubishi, and Weyerhaeuser-and most impassioned activists-Greenpeace, Rainforest Action Network, and the Sierra Club. Today he is CEO of Global Futures, serves as President of the Future 500, and leads a Corporate Accountability Practice (CAP) in partnership with Manning Selvage & Lee.

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I have a large inventory of children's books, cookbooks, collectibles, classics, first editions, signed books, history, biographies, science, textbooks, and more. Each book to me is a "precious jewel" and I try and describe it, giving you a good understanding of its content, and also its condition. One example, I have a John Muir book where he has written in the margins all through it to correct mistakes made by the publisher. (this was confirmed by John Muir historic site for me) I have over 50,000 books and some are quite rare from 1800's to 2020's. I've been collecting books for over 50 years and now am a spry 80 and going strong. I try and get books out same day as order comes in and love it when someone writes that they's been looking for a book for years and finally found it with me!

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