e-Business - A Jargon-Free Practical Guide (Hardcover)

Idioma: inglés

Editorial: Taylor & Francis Ltd, London, 2017

1138418781 / 9781138418783

Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

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Descripción del artículo del vendedor

Hardcover. e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century. With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: What is e-business and how does it fit into the corporate landscape? How should marketers adopt e-marketing and why? What are the processes and stages of developing an e-business strategy? What are the key issues you will face and how will you overcome them? What about legislation? Who is doing e-marketing and e-business well and badly?'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment. Presents an account of how your business can harness the technology to flourish in the transformed commercial climate of the 21st century. This book provides a practical approach, and demonstrates how and why businesses should adapt their operations to make the very most of the opportunities available. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

N° de ref. del artículo 9781138418783

Título
e-Business - A Jargon-Free Practical Guide (Hardcover)
Autor
James Matthewson
Editorial
Taylor & Francis Ltd, London
Año de publicación
2017
Estado
new
Encuadernación
Hardcover
Idioma
inglés
ISBN 10
1138418781
ISBN 13
9781138418783

AussieBookSeller

Truganina, VIC, Australia

Vendedor de 5 estrellas

Vendedor de IberLibro desde 22 de junio de 2007

Tarifas de envío de Australia a Estados Unidos de America

ArtículoDe 25 a 45 días hábilesDe 8 a 14 días hábiles
Primer artículoEUR 33,03EUR 39,28
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The Nile Group Pty Ltd

42 Apex Drive
Truganina, VIC Australia 3029