Librería: Studibuch, Stuttgart, Alemania
EUR 81,56
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Añadir al carritopaperback. Condición: Gut. 424 Seiten; 9781493940875.3 Gewicht in Gramm: 1.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 108,20
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Añadir al carritoCondición: New.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 111,79
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Añadir al carritoCondición: New.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 113,35
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Añadir al carritoCondición: New.
Publicado por Springer-Verlag Publishing, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Idioma: Inglés
Librería: Salish Sea Books, Bellingham, WA, Estados Unidos de America
EUR 97,74
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Añadir al carritoCondición: Like New. Fine/As New; Hardcover; Covers are still glossy with "sharp" edge-corners; Unblemished textblock edges; The endpapers and all text pages are bright and unmarked; Binding is tight with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5" - 9.75" tall); Dark orange covers with title in white lettering; 2014, Springer-Verlag Publishing; 408 pages; "Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)," by Peter S.H. Leeflang, et al.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 152,18
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Añadir al carritoCondición: New. In.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 152,18
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Añadir al carritoCondición: New. In.
Publicado por Springer New York, Springer US, 2016
ISBN 10: 1493940872 ISBN 13: 9781493940875
Idioma: Inglés
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 164,49
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Añadir al carritoTaschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Publicado por Springer New York, Springer New York, 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Idioma: Inglés
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 164,49
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Añadir al carritoBuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Librería: California Books, Miami, FL, Estados Unidos de America
EUR 179,56
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Añadir al carritoCondición: New.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 200,00
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Añadir al carritoCondición: New. pp. 408.
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
EUR 159,09
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Añadir al carritoCondición: New.
Librería: Mispah books, Redhill, SURRE, Reino Unido
EUR 205,57
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Añadir al carritoHardcover. Condición: Like New. Like New. book.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 236,40
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Añadir al carritoPaperback. Condición: Brand New. reprint edition. 422 pages. 9.30x6.20x1.00 inches. In Stock.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 238,47
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Añadir al carritoHardcover. Condición: Brand New. 408 pages. 9.25x6.25x1.25 inches. In Stock.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 211,14
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Añadir al carritoCondición: New. Print on Demand pp. 408.
Publicado por Springer-Verlag New York Inc., 2014
ISBN 10: 1493920855 ISBN 13: 9781493920853
Idioma: Inglés
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 209,49
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Añadir al carritoHardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 973.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 211,77
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Añadir al carritoCondición: New. PRINT ON DEMAND pp. 408.